Lipswax was initially acquired as a surf wax brand, but could also be used for a waxing salon or lip balm product. At first glance, it would seem like a coming together of an unlikely pair. Lip balm and surf wax? But as it turns out, lip balm and surf wax are both similar and very different products. Lip balm is designed to keep lips soft and supple, while surf wax is used to keep a surfboard from slipping off its owner’s feet. Lipswax could act as a barrier to protect your lips from the elements, but either way it's a cool sounding name that could be used for a whole range of brands.